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Patt Baenen
Patt Baenen
Photo: Chris Norris (www.chrisnorris.com)

Residence: Portola Valley, CA

Hometown: Green Bay, WI

Years on WebcorCycling Staff: 3

 
Introducing the 2008 Team Management and Staff - Meet Patt Baenen, Art Director and Assistant to the Directeur Sportif
 
Wilma
Patt's non-recycled pet, Wilma. Photo: Greg Koch, gkphotography.net
Lance Armstrong and Patt Baenen
As one of the top fund raisers for LAF, Patt gets to hang out with Lance. How cool is that?

1st in 500M at the track Atop the Hellyer Park Velodrome podium
Patt, far right, next to her sister Sandy and other Green Bay cheeseheads
Patt (far right) next to her sister Sandy and other cheeseheads

I grew up in Green Bay, Wisconsin – a small town in the mid-west with one major claim to fame – The Green Bay Packers. Yes, I am a Cheesehead. Love football, even willing to miss bike rides for a Packer game.

I am is the sole proprietor of Scaled-Up Productions. Established in 1986, Scaled-up is a graphic design firm located in the heart of the San Francisco Peninsula. Along with supplying communication materials to local companies and non-profits, Scaled-Up has been branching out into event planning and support, primarily for cycling-related activities.

I started racing in 1996 in all disciplines; my best results were in mountain biking and time trialing. This has evolved into specializing in timed events on the road and track. I'm a 4-time State Champion at the track for timed events and won a bronze medal at the State Time Trail Championships in 2005.  

In 2004, I was diagnosed and treated for breast cancer. The Beat the Clock and Help Beat Cancer Time Trail Series is the result of my cancer experience. Currently much more of a promoter than a racer, Beat the Clock, along with the auction, mini-marathon, and a Pilates afternoon, have made me one of the top fund-raisers for the Lance Armstrong Foundation. This has become my passion.

I love being a part of the Webcor Women’s Racing Team. My role is the Art Director as well as assisting Karen Brems with the details of management. What a great opportunity to meet incredible people and sponsors. I am constantly being reminded how great the cycling community is. Go Webcor!

How do you go green? I try to drive less; working at home saves a commute; trips are always combined; I coast in the car whenever possible and do not gun the accelerator; I do not run the AC; at home I use a small office lamp near my desk instead of turning on the overhead room lights; I turn off lights in rooms not being used; I don't let water run for dishes, brushing teeth, etc.; I eat less meat, more tofu and rice and beans; I make lunches; we use zip-lock containers for sandwiches, which really cuts down on plastic; I re-use recycling bags; I take WEBCOR go green grocery bags for shopping; I use shower caps from hotels as covers for bowls. Still working on: unplugging items that are not being used, printing double-sided, composting, and buying locally. Next car will be a hybrid.