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Patt Baenen
Patt Baenen
Photo: Chris Norris (www.chrisnorris.com)

Residence: Portola Valley, CA

Hometown: Green Bay, WI

Years on WebcorCycling Staff: 4

 
Introducing the 2009 Team Management and Staff - Meet Patt Baenen, Art Director and Assistant to the Directeur Sportif
 
Patt and husband Peter on bikes
Lance Armstrong and Patt Baenen
Wilma 2008
Finishing the 2008 Ride for the Roses with husband Peter Tapscott. Photo: Kreutz Photography. Click on any photo to enlarge. As one of the top fund raisers for LAF, Patt gets to hang out with Lance. How cool is that?   Patt's non-recycled pet, Wilma. Photo: Greg Koch, gkphotography.net.

I grew up in Green Bay, Wisconsin – a small town in the mid-west with one major claim to fame – The Green Bay Packers. Yes, I am a Cheesehead. Love football, even willing to miss bike rides for a Packer game.

I am the sole proprietor of Scaled-Up Productions. Established in 1986, Scaled-Up is a graphic design firm located in the heart of the San Francisco Peninsula. Along with supplying communication materials to local companies and non-profits, Scaled-Up has been branching out into event planning and support, primarily for cycling-related activities. I am also very proud to be working closely with Serious Materials, one of the sponsors of the Women's Team for this year.  One of the greenest, most innovative companies around, they will be making a difference in our carbon footprint in the years to come.

I started racing in 1996 in all disciplines; my best results were in mountain biking and time trialing. This has evolved into specializing in timed events on the road and track. I'm a 4-time State Champion at the track for timed events and a bronze medal winner at the State Road Time Trial Championships in 2005.

In 2004, I was diagnosed and treated for breast cancer. The Beat the Clock and Help Beat Cancer Time Trail Series is the result of my cancer experience. Currently much more of a promoter than a racer, Beat the Clock, along with the auction, and core training classes, have made me one of the top fund-raisers for the Lance Armstrong Foundation. This has become my passion.

I love being a part of the Webcor Women’s Racing Team. My roles are Art Director, assistant to Karen Brems with management, and gaining and maintaining sponsorship. What a great opportunity to meet incredible people, learn about really cool stuff, and get to know sponsors. It is an amazing opportunity! I am constantly reminded of how great the cycling community is and what an incredible company Webcor is. Go Webcor!

How do you go green? I try to drive less; working at home saves a commute; trips are always combined; I coast in the car whenever possible and do not gun the accelerator; I do not run the AC; at home I use a small office lamp near my desk instead of turning on the overhead room lights; I turn off lights in rooms not being used; I don't let water run for dishes, brushing teeth, etc.; I eat less meat, more tofu and rice and beans; I make lunches; we use zip-lock containers for sandwiches, which really cuts down on plastic; I re-use recycling bags; I take WEBCOR go green grocery bags for shopping; I use shower caps from hotels as covers for bowls; print double sided, compost in the woods next to the house, try to buy locally. I'm still working on using less electricity, turning things off that are not being used. We are planning on changing out the single pane windows this year for double pane.  Bought a front loading washer dryer – really energy efficient.